You’re a new, untested business and finding the right talent is instrumental to your success. You’re competing against long established businesses that offer stability and benefits for its employees, as well as the approximately 200,000 other start-up businesses, according to the Small Business Administration. When you make finding the best talent a priority, your start-up benefits by having competent employees with fresh ideas involved from the beginning. With the economy continuing a slow recovery process with no real end in sight, many job seekers are turning to start-ups for a chance at hands-on experience with the opportunity to grow with the business.
Look to LinkedIn
LinkedIn has 238 million members who are career and business-focused. LinkedIn estimates approximately 20 percent of these are active job seekers. This recruitment pool ranges from just out of college graduates to established innovators in their fields. The site provides a variety of tools for recruitment, from on-site job listings to network connections that allow you to speak directly to your potential applicants. One of the most effective ways of reaching a strong pool of talent is to participate in LinkedIn groups for your industry or for those looking for work.
Events specifically for start-ups and innovative thinkers are an effective way to find people who would be interested in working with a start-up. Conventions within your industry are another way of networking directly with potential job seekers, although not everyone is going to be as excited about a start-up as they would be at start-up specific events.
Leverage Your Personal Network
You don’t know what kind of talent awaits in your personal network until you ask. Once you have identified the positions that your start-up needs the most, ask friends, colleagues, and everyone else in your social circle about people could potentially fit the bill. You may be surprised who you end up finding in your search when you go about it this way.
Head to College
College graduates are coming out of school into a rough job market, so career fairs and other job networking events are well attended by those who want a leg up when they finish their degree. These events are also a way to find excited, high energy candidates who are willing to put in the time to make your start-up a success. Sources such as www.CollegeOnline.org lists campuses throughout the U.S. where you can start your recruitment.
Focus on Your Work Environment
You want to make the work environment a welcoming, productive environment for the awesome talent you’re finding. Perks such as free vending machines and coffee are welcomed. You also want to focus on the equipment side of the equation. Up-to-date hardware and software may be rough on a start-up budget at first, but when you aren’t struggling with obsolete equipment and inefficient software, you get a lot more done. Some costs can be defrayed by using cloud computing services, as you pay for the service and not the hardware, maintenance or licensing.