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How to Utilize Pinterest and LinkedIn Alongside Facebook and Twitter

Facebook and Twitter may be the best-known social media sites, but they’re not the only ones that can benefit small businesses. Among English-speaking social sites, LinkedIn sits at the number five spot, trailing behind Twitter, Trendstream’s GlobalWebIndex reports. Meanwhile, Pinterest ranks number seven. Both sites are growing quickly, with LinkedIn growing at 30 percent, and Pinterest at 20 percent, Jeff Bullas reports. For small businesses seeking cost-effective marketing methods, both these platforms represent untapped opportunities.

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How to Prepare an Emergency Plan for Your Small Business

In light of the unpredictable, like Hurricane Sandy, you should take the time to review your plans to protect employees and your small business in the event that a natural disaster strikes. Whether the disaster is a fire, flash flood, or some kind of crazy earthquake, any natural disaster will greatly impact a small business, and employers must learn how to be ready.

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Social Media Monday: How to Use Facebook to Gain Email Subscribers

Facebook is regarded as something brand new and different in marketing, but the truth is that it’s really just one more way to ask for permission, and one of the most effective means we have of doing so. These seven tips will help you to make the most of Facebook as a way to enhance, improve and reach out with your email marketing campaign:

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Don’t Lose Money on Your Coupon Campaigns

When marketing with coupons, there’s always a risk of overspending on the savings. It can be tempting to push the coupons until you’re actually losing money, until you’re operating at a loss. Coupons only work as a strategy when they work as a strategy.

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Small Business Tips: How-To Increase Foot Traffic to Your Store

There is a lot of focus these days on selling online. For many small businesses however, it is still about getting people in the door. If this includes your small business, here are 7 ways to increase traffic to your storefront.

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How to Create a Marketing Plan

Creating a marketing plan can be a simple process. Any business or organization that spends the time creating their marketing plan will see many benefits. An online presence is incredible and easy to position with an enthusiastic marketing message. Identify the ways you enhance the lives of your target market and determine the greatest presentation that ignites your passion.

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Forget the Phone Book: How to Generate Leads for Small Businesses

A small business that depends on the Yellow Pages is using best practices to generate leads — for the last century! Today, if you are a bricks and mortar retailer without an Internet presence you might as well not exist.

Knowledgeable marketing people know that “Local Search” results are the most important, and most efficient means of marketing a small business.

Business today is rabidly competitive. Having a major presence on the Internet is not an idea to be “tested”. It is proven to be a necessity to compete on the local level.

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How to Tell Your Company’s Story

Every small business has a story to tell, and it’s especially important for your potential customers and existing customers to know your story, because it will help you to connect your customers to your brand. Your small business or brand’s story is your opportunity to attract customers by making sure they know about your core values. Social media makes it even easier for customers to know your story, and have them spread the word for you about your small business.

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Small Business Tips: How to Increase Your Customer Base with Mobile Marketing

It’s important to navigate the world of mobile marketing so you can connect with customers on the fly. While a generation ago customers could depend on newspaper ads, television commercials and billboards for finding the latest products or sales, now you can find all of this in the palm of your hand via a mobile device. Discover how your business can benefit from going mobile with these mobile marketing tips.

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How To Deal With Bad Yelp Reviews

So you got a 1-star review on Yelp. Your first instinct might be to get this thing removed ASAP! Having negative reviews on Yelp can feel like someone protesting right outside your place of business. It’s hurtful because you know that the business you manage is better than that… It’s very important to take a step back and read the review. Actually read it, and try to understand the situation from the customer’s perspective.

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