PowerSites Blog

Facebook is regarded as something brand new and different in marketing, but the truth is that it’s really just one more way to ask for permission, and one of the most effective means we have of doing so. These seven tips will help you to make the most of Facebook as a way to enhance, improve and reach out with your email marketing campaign:

When marketing with coupons, there’s always a risk of overspending on the savings. It can be tempting to push the coupons until you’re actually losing money, until you’re operating at a loss. Coupons only work as a strategy when they work as a strategy.

There is a lot of focus these days on selling online. For many small businesses however, it is still about getting people in the door. If this includes your small business, here are 7 ways to increase traffic to your storefront.

Creating a marketing plan can be a simple process. Any business or organization that spends the time creating their marketing plan will see many benefits. An online presence is incredible and easy to position with an enthusiastic marketing message. Identify the ways you enhance the lives of your target market and determine the greatest presentation that ignites your passion.

A small business that depends on the Yellow Pages is using best practices to generate leads — for the last century! Today, if you are a bricks and mortar retailer without an Internet presence you might as well not exist.

Knowledgeable marketing people know that “Local Search” results are the most important, and most efficient means of marketing a small business.

Business today is rabidly competitive. Having a major presence on the Internet is not an idea to be “tested”. It is proven to be a necessity to compete on the local level.

Every small business has a story to tell, and it’s especially important for your potential customers and existing customers to know your story, because it will help you to connect your customers to your brand. Your small business or brand’s story is your opportunity to attract customers by making sure they know about your core values. Social media makes it even easier for customers to know your story, and have them spread the word for you about your small business.

It’s important to navigate the world of mobile marketing so you can connect with customers on the fly. While a generation ago customers could depend on newspaper ads, television commercials and billboards for finding the latest products or sales, now you can find all of this in the palm of your hand via a mobile device. Discover how your business can benefit from going mobile with these mobile marketing tips.

So you got a 1-star review on Yelp. Your first instinct might be to get this thing removed ASAP! Having negative reviews on Yelp can feel like someone protesting right outside your place of business. It’s hurtful because you know that the business you manage is better than that… It’s very important to take a step back and read the review. Actually read it, and try to understand the situation from the customer’s perspective.

Google is the most popular search engine on the internet, and increasing your Google ranking is the surest way to increase your small business website response rates. While it’s often been said that content is king on the internet, when it comes to Google ranks, links are a closely-held second place queen.

Rebuilding the communication gap with customers is not easy but it can be done. Any small business can succeed when they put their customer needs first.