Tag Archives: SEM

Small Business Tips: Marketing Strategy for the Holidays

The Holiday Season is in full-swing, and for small business owners, that means a potential increase in revenue. While the boost may come organically, just because of the sheer timing and necessity of the Holidays, it’s still very important to engage in Holiday promotions and marketing strategy to get the most out of the Holiday rush. Here are just some of the top marketing strategies small business owners should be implementing for the Holiday season.

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What Every Local Business Should Know About Paid Search

Although the concept is simple, the techniques and strategy used to get the most bang for your buck in paid search can be quite complex.

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Explaining the differences between SEO and SEM

SEO (search engine optimization) is leveraging the non-paid listings of search engine result pages (SERPs) and is considered to be part of the larger SEM marketing channel.

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