PowerSites Blog

Hyperlocal marketing, targeting your local neighborhood, has been a successful tool for small business owners to draw in community shoppers since Colonial times in the United States. Today street hawkers and vans with loud speakers driving the streets are not as prevalent as they once were, but the results are still remarkable. Here are some small business tips from PowerSites with ways to capitalize on this special day.

Big Retailers have Black Friday. Online retailers have Cyber Monday. Now small businesses have Small Business Saturday. Shop Local. Shop Small. The key components to the creation of Small Business Saturday, created by American Express, and first “celebrated” 2 years ago on November 27, 2010. It falls on the Saturday between Black Friday and Cyber Monday, one of the busiest shopping periods of the year, this year falling on November 24th.

As we all know, Black Friday and Cyber Monday are two of the biggest shopping days in America. Large retail chains and mega-large e-commerce sites seem to be the main focus every year. This year, a movement has begun asking, “What about a day meant to benefit the Small Businesses that play such a vital [...]